Introduction

When choosing a ticketing tool, businesses often compare solutions to find the perfect fit for their needs. This comparison will focus on Freshservice and Freshdesk. Freshservice is an easy-to-use IT service desk and ITSM solution designed using ITIL best practices that enable organizations to focus on exceptional service delivery. On the other hand, Freshdesk (a product of Freshworks Inc.) helps businesses delight their customers effortlessly with modern and intuitive software for customer support. Freshdesk converts requests coming in via email, web, phone, chat, messaging, and social into tickets, and unifies ticket resolution across channels. With strong automation and AI capabilities like automating ticket assignment, prioritizing tickets, agent assist, and even sending out canned responses, Freshdesk helps streamline the support process.

​

Comparar essas duas ferramentas robustas é essencial para determinar qual atende melhor às necessidades específicas da sua organização.

​

Freshservice Overview

Freshservice is a comprehensive IT service desk and IT service management (ITSM) tool tailored for businesses to provide exceptional service delivery. It adheres to ITIL best practices, making it especially suitable for organizations looking to enhance their IT infrastructure and service management capabilities.

​

Key Features

• Incident Management: Allows users to manage and resolve IT issues efficiently.
• Asset Management: Keeps track of hardware and software assets within the organization.
• Change Management: Facilitates planning and approval of IT changes without disrupting services.
• Problem Management: Helps identify and mitigate recurring problems.
• Service Catalog: Enables employees to select services from a pre-defined list.
• Self-Service Portal: Offers a knowledge base and FAQs for users to solve issues on their own.
• Automation: Features automation that streamlines repetitive tasks, ensuring efficiency.
• Reporting and Analytics: Provides insights into service desk performance and areas for improvement.
• Integration Capabilities: Integrates with various third-party tools to enhance functionality.

​

Freshdesk Overview

Freshdesk is a versatile customer support software designed to provide an exceptional experience to businesses and their customers. It efficiently converts requests from multiple communications channels into tickets and enhances team collaboration in resolving these tickets.

​

Key Features

• Multichannel Support: Converts requests coming in via email, web, phone, chat, messaging, and social into tickets.
• Automation: Includes features like ticket assignment, prioritizing tickets, agent assist, and sending out canned responses.
• Collaboration Tools: Enhances team collaboration with shared ownership of tickets and internal notes.
• AI Capabilities: Predictive support and AI-powered features to streamline support processes.
• Field Service Management: Manages field services and optimizes scheduling for technicians.
• Integration Capabilities: Supports integration with various third-party tools to expand functionality.
• Reporting and Analytics: Delivers insights into customer support metrics for strategic improvements.

​

Similarities

Both Freshservice and Freshdesk serve as powerful ticketing tools aimed at improving operational efficiency and streamlining processes. Here are the key similarities between the two:

​

• Automation: Both tools offer strong automation capabilities to streamline repetitive tasks and processes.
• Reporting and Analytics: Both offer robust reporting and analytics features to monitor performance and gain insights.
• Integration: Freshservice and Freshdesk integrate with a range of third-party applications to enhance their functionalities.
• Self-Service: Both provide self-service portals to empower users with knowledge bases and FAQs.
• Multichannel Support: Despite their different primary focuses, both tools address multichannel support needs.
• User-Friendly Interfaces: Both solutions prioritize ease of use, featuring intuitive user interfaces.

​

Differences

While Freshservice and Freshdesk share several similarities, they each cater to different primary needs, which sets them apart:

​

• Purpose and Focus:
• Freshservice is designed specifically for IT service management and adheres to ITIL best practices.
• Freshdesk, however, focuses on customer support, converting customer interactions from multiple channels into tickets.

• Target Audience:
• Freshservice is ideal for organizations looking to improve their IT infrastructure and service delivery.
• Freshdesk is better suited for businesses that aim to enhance their customer support experience.

• Features Specific to Use Case:
• Freshservice includes IT-specific features like asset management, change management, and problem management.
• Freshdesk offers features tailored for customer support, such as multichannel ticket management, field service management, and predictive support.

​

• Pricing Structure:
• Though both tools offer tier-based pricing, the costs can vary significantly based on the feature sets tailored to ITSM or customer support needs.

​

Pros and Cons

Freshservice

Pros:

• Adheres to ITIL best practices, ensuring IT service delivery excellence.
• Comprehensive ITSM features like change management and asset management.
• Strong incident and problem management capabilities.
• Easy-to-use interface that encourages quick adoption.
• Robust automation features that drive efficiency.

​

Cons:

• May be overkill for non-IT departments looking for basic support tools.
• Higher cost for comprehensive plans compared to other general service desk solutions.

​

Freshdesk

Pros:

• Versatile multichannel support capabilities, including social media.
• Strong automation and AI features to streamline customer support.
• Enhances team collaboration with shared ticket ownership.
• Designed with simplicity and user-friendliness in mind.
• More customizable options for customer-facing roles.

​

Cons:

• Limited IT-specific features compared to Freshservice.
• Certain advanced features may come at a higher cost.
• May require additional training for teams not familiar with multichannel support.

​

Use Cases

Freshservice

Ideal for:

• IT departments aiming to enhance their service delivery and adhere to ITIL best practices.
• Organizations looking for a comprehensive ITSM tool for asset, change, and problem management.
• Businesses wanting robust automation for IT service desk operations.
• Companies needing detailed analytics on IT service desk performance.

​

Freshdesk

Ideal for:

• Businesses focused on delivering exceptional customer support.
• Organizations requiring multichannel support for handling customer queries.
• Companies looking to streamline support processes with robust automation and AI.
• Teams needing enhanced collaboration tools for resolving customer issues.
• Businesses aiming to gain insights from detailed customer support analytics.

​

Conclusion

Escolher entre Freshservice e Freshdesk depende, em grande parte, das principais necessidades da sua organização. Freshservice stands out with its ITIL-adhered, ITSM-focused features, making it ideal for businesses looking to enhance their IT service delivery. In contrast, Freshdesk excels in providing comprehensive customer support solutions across multiple channels, making it suitable for businesses prioritizing customer experience.

​

For IT-focused organizations, Freshservice offers a suite of tools tailored to improving IT infrastructure and service management. However, if your primary goal is to deliver seamless and efficient customer support, Freshdesk offers versatile multichannel support and powerful automation capabilities to meet these needs.

​

Avalie cuidadosamente os requisitos da sua organização para escolher a ferramenta que melhor se alinha com seus objetivos operacionais, seja para gestão excepcional de serviços de TI ou suporte ao cliente inigualável.