What is employee engagement?

Employee engagement is a term used to describe the relationship between an organization and its employees. Det er meningen, at det skal formidle et helhedssyn på forbindelsen mellem arbejdsgiver og medarbejder ved at overveje, hvor følelsesmæssigt og mentalt tilknyttet en medarbejder er til deres arbejde, kolleger, leder og organisationen selv.

Levels of employee engagement

Highly engaged employees

Highly engaged employees are the living embodiment of model employees. De er investeret i deres egen succes såvel som virksomhedens, og de driver det gennem deres produktivitet og høje præstation. These employees consistently demonstrate enthusiasm, leadership, ambition, and a rock-solid work ethic.

Characteristics of highly engaged employees

• Efficient in producing high-quality work
• Actively seeks opportunities for change and continuous improvement
• Prioritizes their development and growth
• Seeks ways to support their colleagues and team
• Makes tangible contributions to the workplace

Moderately engaged employees

Moderat engagerede medarbejdere udfører deres job og møder op på arbejde, men det er næsten alt, hvad man kan forvente af dem. De er ikke særligt følelsesmæssigt tilknyttet til deres arbejde, og de drives mere af en lønseddel end af behovet for at se deres virksomhed få succes. This approach to work may sound reasonable at first, but can become problematic if they start to become disengaged. 

Characteristics of engaged employees

• Makes contributions to their team 
• Meets work deadlines 
• Adapts to change as necessary

Actively disengaged employees

An actively disengaged employee is more than just unhappy with their job. Their extreme dissatisfaction and disappointment can cause them to unintentionally (and in some cases, intentionally) negatively affect their peers. These employees may actively look for other jobs and tend not to stay for long. 

Characteristics of actively disengaged employees

• Dissatisfied in their role or workplace
• Poor communication
• Decline in quality of work
• Lack of participation 
• Low morale

How is employee engagement measured?

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There are a variety of metrics and methods HR professionals and managers use to measure employee engagement at their companies. Some look at absenteeism and attrition rates to gauge engagement, while others rely on eNPS surveys and other qualitative ways to gather feedback. Many organizations find that a mixture of methods are the best way to measure engagement at work. 

Why is employee engagement important?

Employee engagement can genuinely benefit everyone at work. Every aspect of your business is affected by employee engagement. Engaged employees tend to feel invested and respected at work, and that can lead to improved morale and lower rates of absenteeism and turnover. Businesses with engaged employees tend to have increased revenue and more loyal customers. 

Benefits of employee engagement

Stronger company culture

Company culture and employee engagement go hand in hand. Engaged employees play a big role in shaping and maintaining company culture and values through their work and attitude. 

Higher employee morale

Engagerede medarbejdere er ikke kun gode for produktiviteten, de er også store moralbooster. Engaged employees tend to have better morale and more positive associations with their workplace.

Increased profitability & revenue

Engagerede medarbejdere har ikke kun en tendens til at udføre fremragende arbejde, de er også mere tilbøjelige til at gå den ekstra mil. That great work can lead to more revenue and increased profitability for companies. 

Decrease in burnout

Employee burnout can lead to higher attrition rates, decreased productivity, and low morale. Engaged employees feel energized by work instead of overwhelmed, and could also be willing to help lighten the load for overloaded employees. 

Employee retention

The cure for quiet quitting and low morale could be to invest in employee engagement strategies. Engagerede medarbejdere er glade for deres jobs og virksomheder, og de er mere tilbøjelige til at blive i længere tid.  

Increased productivity & efficiency

Når du er engageret på arbejdet, er du mere villig til at gå den ekstra mil. Engaged employees tend to be more productive, efficient, and willing to put in the extra effort. 

Better team performance

Engaged employees are excellent motivators for their team members. They produce stellar work, help people work more efficiently, and can their great attitude can have been infectious to people around them. 

Greater employee satisfaction

Det er svært at være engageret i arbejdet, hvis du ikke er glad for dit job. Engaged employees are satisfied with their work and place at the company, and it shows through everything they do. 

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10 key drivers of employee engagement 

Meaningful work

Det er hårdt at give 100 %, når du føler, at dit arbejde ikke betyder noget. Showing employees how their work positively impacts their company or team can help them feel more engaged and motivated. 

Company culture

Toxic company cultures are employee morale killers. Positive, [knowledge driven work cultures] (https://www.getguru.com/knowledge-driven-culture)that focus on trust, transparency, and rewarding and recognizing hard work are far more likely to have engaged employees. 

Leadership

Everyone from C-level employees to managers should be invested in building a workplace where people can be engaged. Ledelse, der inkorporerer en virksomheds kulturelle værdier, kan være en stærk drivkraft for medarbejderengagement.

Career growth and development

Hvor engageret kan du være i et job, hvor du er usikker på din fremtid? Showing employees clear paths for growth and development can help lead to higher levels of engagement. 

Autonomy 

Ingen kan lide at føle, at de bliver micromanaged på arbejdet. Giving employees the autonomy they need to work can help them feel more engaged and connected. 

Recognition

Nogle gange kan et "godt job" gøre en stor forskel på arbejdet. Recognizing employee effort helps people stay engaged at work, and makes them eager to do even more. 

Coworker relationships 

Relationships matter at work, and they can be your greatest tool for employee engagement. When people feel connected to their coworkers, they can feel more engaged and motivated at work. 

Work-life balance

A company that respects the personal time of its people is a company with highly-engaged employees. Setting rules around after-hours communication and encouraging vacation time can do wonders for morale.

Purpose and values

People want to feel like their work matters and like they work for a company that shares their values. Communicating how employees affect purpose and values can be an excellent morale booster. 

Diversity, equity, and inclusion

Working for a company that shares your beliefs can make you feel more motivated and engaged.  Companies that invest in diversity, equity, and inclusion show its employees that they care about these values.

What causes poor employee engagement?

A variety of things can negatively impact employee engagement at work. Wages, toxic dynamics, and culture can all have seriously adverse effects on engagement. Det er vigtigt at bemærke, at selv de bedste medarbejderengagement taktikker ikke kan hjælpe med at løse underliggende problemer. Det er vigtigt at adressere underliggende problemer, mens de rigtige medarbejderengagement strategier implementeres, for at sikre at du kan se positive ændringer komme fra det. 

Best practices to improve employee engagement

Alignment on company direction and strategy

Understanding the overall goals of a company can help people feel more engaged. Make sure that managers are conveying to their employees how their work affects the bottom line, and give them insight into decisions leadership makes. 

Utilize collaboration tools 

Det kan være svært at føle sig engageret på arbejdet, når du har problemer med at arbejde sammen med dine medansatte. Using the right collaboration tools can help people feel more productive and engaged at work. 

Promote two-way communication

Adopting the right communication practices at work can be a great way to help employees feel more engaged. Educate people on the right and wrong ways to give feedback, collaborate, and ask questions to ensure that everyone has their voice heard at work. 

Develop an employee experience strategy

Når du tænker på din medarbejderengagementstrategi, skal du sørge for at lægge stort fokus på medarbejderoplevelsen. Giving thought to how people experience work and culture at your company can give you helpful insight into what keeps people motivated and engaged. 

Encourage cross-functional collaboration

Working in silos can make people feel more disconnected to their work. Encourage teams to work together and give others insight into their work to keep engagement high. 

Incorporate team bonding activities

Relationships matter at work, and giving people opportunities to get to know one another can be great for engagement. Both virtual and in-person events can help people know their teammates on a personal level. 

Measure employee engagement 

Måling af de rigtige metrikker kan hjælpe dig med at bestemme, om dine nuværende medarbejderengagement strategier fungerer, som du håbede. There are a variety of ways for companies to measure engagement, here are a few suggestions: 

Employee engagement surveys

The occasional survey is a great way to get both qualitative and quantitative and feedback. Sørg for at etablere en frekvens for udsendelse for at sikre, at du regelmæssigt indsamler feedback. 

1:1 meetings 

Managers are your first line of defense against disengagement. Sørg for, at ledere har regelmæssige 1:1-møder med deres direkte medarbejdere, og at de er åbne for at høre forslag til forbedringer fra deres medarbejdere. 

Ydelsesevaluering cyklus

Medarbejderanmeldelser er en fremragende mulighed for at indsamle feedback og vurdere engagement. Se hvordan medarbejdere har det med deres rolle, virksomheden selv og deres team. 

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