마케팅 및 크리에이티브 서비스 조직을 위한 AI 기반 단일 진실의 원천
Guru는 기업 AI 검색, Intranet, 및 위키를 결합하여 브랜드 가이드라인, 크리에이티브 자산, 미디어 연락처 등을 함께 제공하여 마케팅 관리자, 크리에이티브 디렉터 및 PR 전문가들이 필요한 것을 신뢰할 수 있는 즉각적 접근을 제공합니다.
Guru를 통해 마케팅 및 크리에이티브 팀은 브랜드 기준, 크리에이티브 브리프, 보도 자료 템플릿 및 수많은 기타 자산을 연결할 때 즉각적인 답변을 받을 수 있으며, 이를 통해 직원들이 정보를 자기 주도적으로 활용하고 더 스마트하게 작업할 수 있습니다.
Key capabilities for marketing and creative services
Instant, trusted AI answers to creative and brand-related questions
Designers and marketers get quality brand guidance the moment they need it, reducing interruptions and improving work. Answers are sourced from connected apps and surfaced directly in your workflow so the knowledge your team needs to do their job is always available in the tools they’re already using.
Centralized brand guidelines and assets
Document and distribute definitive, verified brand guidelines and assets to your team, from art and copy guardrails to marketing tool best practices.
Secure automation and creative oversight for brand integrity
Guru uses smart automation to draft docs and identify gaps and duplicate content, then taps into your top creators and marketers to verify accuracy, leveraging both AI and experts to maintain a trusted single source of truth.
Get instant AI Answers from your content
Keep tabs on what your team is searching for with expert review
Write like a pro with AI-powered content assist
Add trust to your company knowledge with verification
Proactively push relevant info where it’s needed with knowledge triggers
Send critical updates that can’t be missed with announcements
Unlock potential across your marketing and creative services roles
Marketing Managers
- Access the latest brand standards and assets when needed
- Reduce time spent managing creative reviews and approvals
- Identify and replicate successful messaging frameworks
Creative Directors
- Onboard new team members faster with centralized design and copy documentation
- Document creative rationale and get stakeholder feedback easily
- Make it easy to maintain brand consistency everywhere
PR Specialists
- Streamline executive reviews of press releases and content
- Document and reuse proven messaging tailored for specific initiatives
- Automate coverage reporting to demonstrate PR impact
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