If you want to improve your marketing efforts and boost content creation by using artificial intelligence (AI), you need the right tool. You have everything you need to make the right decision in this guide. 

AI writing and content generation tools have become mainstream, with the generative AI market’s value expected to exceed $66 billion by the end of 2024. It's in everything we create, from writing blog posts to generating social media posts to creating outlines and brainstorming ideas. 

But if you haven’t jumped the bandwagon yet, this is your call to action. 

With a good AI writing tool, you can stop writing and editing your content manually. Out of the dozens of AI content tools, there’s surely one that’ll meet all your needs. 

In this handy guide, let’s explore some of the best AI writing tools you need right now, their benefits, and how to choose one. 

What is AI Writing?

In general, AI writing is the process of creating written text using artificial intelligence tools. All you need to do is submit a prompt (describe what you want the tool to do) and the AI will generate a text based on your words. 

For example, you can write a short essay or check your text for grammatical errors. 

So, going by this logic, AI writing tools are the ones that create the content for you. Based on user input, you can quickly generate landing pages, blog posts, product descriptions, etc. 

The purpose of AI writing tools is to ultimately increase your productivity and efficiency. Instead of spending hours researching and writing content, you automate this process so you can spend more time on other strategic tasks. 

Now that you know what AI writing is and what it does, let’s go through our list of the best AI writing tools. 

What are Some of the Best AI Writing Tools?

This is where it gets exciting. With generative AI having an economic impact of up to $7.9 trillion per year, more and more AI writing tools will make their way into our business or personal lives. 

This makes it kinda hard to choose one, as there are plenty of AI writing solutions for different purposes. Some might focus on refining your writing, while others generate various types of text, such as email or meta titles. 

We’ve compiled a list of some of the best AI writing tools around. Take a look: 

1. Guru — Best overall AI assistant for streamlining the content creation process. 
2. Copy.ai — Best AI writing assistant for generating marketing and sales copy. 
3. Rytr — Best free AI writer, assistant, and content generator for crafting high-quality content. 
4. Writesonic — Best generative AI platform for simplifying the creating, editing, and publishing of content. 
5. Jasper — Best AI writing copilot for generating original content. 
6. WriterZen — Best AI writing solution with a strong focus on SEO. 
7. ChatGPT — Best AI chatbot for starting the writing process. 
8. Anyword — Best AI writing tool that uses copy intelligence to create on-brand content. 
9. Google Gemini — Best family of AI models for writing content that integrates with Google Workspace. 
10. Writer — Best platform that uses generative AI for jumpstarting the creation process. 
11. Wordtune — Best free AI assistant that offers suggestions for writing better and clearer content. 
12. LongShot AI — Best AI copywriting tool for generating accurate long-form content. 
13. Grammarly — Best AI writing assistant that improves your writing via personalized suggestions. 
14. Scalenut — Best AI-powered content marketing platform for driving organic traffic. 
15. QuillBot — Best AI paraphrasing tool for improving your writing. 

Can’t remember what all these tools are great at? Not a problem. 

In the following paragraphs, we’ll go through each of the tools and see what makes them tick in greater detail. 

1. Guru

Guru is a very handy enterprise AI search, intranet, and wiki tool that allows you to find information across any application. But that’s not all: Guru can also assist with creating content. 

With Guru’s AI assistant, you can summarize, enhance, and streamline your content creation process and bring clarity to the knowledge you’ve created. 

So, you can use Assist to remove jargon or cut down lengthy documents. Or update legacy content, no matter if it’s located in Guru or across other apps. And it will refine your writing by fixing spelling mistakes, adjusting the tone of voice, and simplifying vocabulary. 

To help you make the best content possible, you can choose from a list of pre-existing prompts or make a custom request. 

“The amazing search engine, the editor, inline commenting, Chrome extension, announcements, and the improving AI features are an absolute game-changer in our operations and our team [...] love it.” 

If you want to see Guru in action, watch our on-demand demo video and see for yourself how amazing it is. 

Top features

• Summarize: Guru can take lengthy documents and reduce them to key insights that’ll prove valuable for your company.
• Translate: With Assist, you can translate any piece of content into the desired language, so you improve knowledge sharing. 
• Adjust: Don’t like how your writing sounds? No worries — you can ask Guru’s AI to assist you by changing the mood of your text easily, while also ensuring it’s error-free. 

Use cases

Guru is highly useful for HR, operations and IT, marketing, and learning and development, in different industries (retail, healthcare, technology, and more). 

2. Copy.ai

Copy.ai is an AI writing assistant that sales and marketing teams can use to quickly generate ad copy and streamline the content writing process. 

Source: G2

This platform aims to improve your sales and marketing strategy by creating copy that addresses customer pain points, helping teams engage clients more efficiently. 

By using machine learning and OpenAI’s GPT-3 large language model (LLM), Copy.ai can generate different types of content, such as social media posts, web copy, landing pages, etc. 

“I love Copy.ai because it’s so simple to use. I’m able to pick a tone and the format is very user-friendly. There are many templates to choose from and it always has great content.” 

Top features

• AI actions: Copy.ai automates menial, repetitive tasks, such as building workflows, so your teams can focus on driving sales performance and optimization. 
• Plagiarism checker: This tool checks the copies to ensure the content is original. 
• Translate: With Copy.ai, you can translate the content from one language to another easily. 

Use cases

Copy.ai is made for sales and marketing teams because of its many features that cater to them, such as content creation, generating pipeline, etc. 

3. Rytr

Rytr is a free AI writer, assistant, and content generator that helps teams with crafting high-quality content, from emails to blogs to meta titles.  

Source: G2

To begin the copywriting process, all you have to do is choose from over 40 content use cases or templates, such as email or job descriptions, and pick the tone of the content you want Rytr to generate. 

Moreover, Rytr makes sure to sound just like you by analyzing a sample of your writing and mimicking it when drafting marketing copy or long-form content. 

“I like that I can use Rytr to create content for just about anything. [...] I can write naturally, but I often combine my writing style with Rytr to get that perfect post or content.” 

Top features

• Auto-complete text: Rytr can finish your sentences and paragraphs, which enhances the flow and quality of your writing. 
• Blog outline generator: If you’re experiencing writer’s block, Rytr can help you generate unique ideas for engaging content. 
• AI product descriptions: Create engaging product descriptions that will make people want to buy your products. 

Use cases

Rytr is for anyone who wants to improve their writing skills and create content that converts. 

4. Writesonic

Writesonic is a generative AI platform useful for content creation and SEO. Its goal is to pump out content faster by offering the tools needed to simplify the creation, editing, and publishing of blogs, landing pages, etc. 

Source: G2

Writesonic focuses on creating SEO-optimized content. It helps you write factual articles with real-time information after a careful competitor analysis and in-depth web research. 

This all helps you to write articles faster, without being too costly, and to rank high on Google pages with accurate and reliable content. 

“It is one of the tools that is characterized by increased productivity, speed in performance and accuracy, with the offers that artificial intelligence provides for writing articles.” 

Top features

• Internal linking: One way to keep readers engaged with your content is through internal linking. Writesonic automates internal linking to improve your SEO. 
• Brand voice and style: Writesonic can generate text in your brand’s voice and adapt to your style preferences to ensure authenticity. 
• Image generator: To complement your text and save you hours of searching for the right image, Writesonic offers an automatic image generator in the same flow. 

Use cases

Writesonic is suitable for writers, but also for brands that want to improve their Google rankings due to the tool’s many built-in SEO tools. 

5. Jasper

Jasper.ai is your AI writing copilot, able to generate blog articles, social media posts, and more, in 30+ languages and faster than a human writer. 

Source: G2

What makes Jasper special is that it doesn’t pull knowledge from a single source, but it builds content from different sources to ensure the content’s originality and avoid plagiarism. 

Furthermore, you can consider Jasper your smart friend that knows about everything. This is possible because Jasper has industry expertise in nearly every niche and has read almost everything on the Internet. 

“Jasper’s best part [is] the large amount of templates that make content creation very easy. You can choose a template, i.e., a blog or LinkedIn post, and Jasper comes with preconfigured settings for the specific needs.” 

Top features

• Templates: Jasper has over 50 templates for different use cases, such as YouTube video descriptions, Facebook posts, and product descriptions.  
• Google Docs integration: You don’t need to switch apps to create great content. Simply use Jasper’s Google Docs integration to work wherever you like. 
• Brand voice: To help maintain brand authenticity, you can tell Jasper everything about your company, from core values to favorite dishes, so Jasper can write in your voice. 

Use cases

Jasper is suitable for enterprise marketing teams that want to accelerate content production, get valuable insights, and centralize their knowledge. 

6. WriterZen

WriterZen is an SEO content workflow platform that streamlines team-driven content life cycles and helps businesses rank on Google. 

Source: G2

This tool simplifies your content creation process via different functionalities like GPT-powered AI, topic discovery, keyword explorer, and more. As a result, you can make researching for keywords easier (you only need a single click) and more effective. 

In addition, with WriterZen’s keyword planner, you can stop sorting through cumbersome spreadsheets, as the tool analyzes, imports, and builds content plans effortlessly. 

“I love how WriterZen streamlines the content creation process by providing valuable insights into search trends and competitors.” 

Top features

• Editor: While you’re writing, you can easily address user intent questions or include relevant search queries in your content, as well as which keywords to include. 
• AI assistant: Don’t know how to approach a new topic? WriterZen’s AI assistant is with you throughout the whole content creation process via different templates. 
• Plagiarism checker: To ensure the content you create is 100% original, WriterZen scans your text against Google’s database. 

Use cases

WriterZen is best for brands that want to build their marketing strategy, but it’s also great for personal use. 

7. ChatGPT

ChatGPT is a powerful AI tool that uses natural language processing (NLP) to chat with humans and answer their questions. 

Source: ChatGPT

But aside from providing knowledge, you can also ask the chatbot to write content for you. If you ever face writer’s block, ChatGPT is a good solution for starting the writing process by building outlines from key points you want to include.

Moreover, you can also refine your writing by asking the chatbot to rephrase sentences or identify grammatical errors.

“What I find best about ChatGPT is that it has made my tasks a lot easier than before. [...] I can get any solution within a fraction of a second. It provides us with any topic and even rewrites it as per user requirements.” 

Top features

• Brainstorm ideas: If you need new ideas for your blog posts, ChatGPT can help you figure out the perfect topic and explore these ideas with you.
• Summarize meetings: With ChatGPT, you can transform hour-long meetings into key points that allow you to find new insights and boost productivity. 
• Voice recognition: Sometimes, you can’t find your words in writing. So ChatGPT allows you to start a chat by tapping the microphone in the mobile app. 

Use cases

ChatGPT is suitable for anyone, from small businesses to large corporations, and even for personal use. 

8. Anyword

Anyword is a content writing tool that uses copy intelligence and gen AI to create on-brand content that drives more sales and resonates with your target audience. 

Source: G2

This is a powerful tool that provides predictive performance scoring and analytics that improve copy performance in real time. It offers multiple use cases, including SMS, email, general writing, social media, etc. 

Moreover, Anyword makes sure to uphold enterprise-grade compliance and security, with a focus on efficiency and integrity. 

“Anyword saved me a lot of time creating and thinking of content. I was able to write stuff in just several minutes. It has many great features, such as editing, making blogs, website automation, etc.” 

Top features

• Blog wizard: Anyword helps you write blog posts as if they’ve been written by a human. Plus, it has built-in SEO optimization and intuitive workflows that make writing content easy. 
• Copy intelligence platform: This functionality allows teams to understand, analyze, and improve copy across multiple channels from one platform. 
• Data-driven editor: With predictive performance scoring, you’ll know which ads, social media posts, and website copy perform best. Moreover, this editor understands your goals and shows you how to achieve them. 

Use cases

Anyword is suitable for enterprise marketing teams. 

9. Google Gemini

Google Gemini is Google’s very own family of AI models that help companies and teams of all sizes with research and writing content. 

Source: Gemini

Similarly to ChatGPT, you enter a prompt via text, audio, image, or code, about anything from writing engaging product descriptions to creating daily meal plans. And Gemini will do its best to give you an answer. 

You can use Gemini in the Google Workspace to help you refine business documents or emails. But you can also ask Gemini to draft a project plan and it will automatically check your grammar and spelling. 

“Gemini is the most powerful AI chatbot in terms of processing our large text and codes and [generating results quicker]. It can also process our images and can perform the desired tasks with [them].” 

Top features

• Brainstorming: Gemini helps you come up with relevant ideas for your blog articles, social media posts, etc., and discover new perspectives. 
• Data protection: Gemini won’t use your data to train AI models and will employ enterprise-grade security measures to make sure your sensitive data is safe. 
• Image generator: By entering a prompt, Gemini can create custom images that you can easily add to Google Slides. 

Use cases

Gemini is helpful for those already using Google Workspace, for both personal and professional use. 

10. Writer

Writer is a generative AI tool for enterprises of all sizes that want to increase productivity and ensure their content is always on brand. 

Source: G2

This integrated platform has enterprise-grade security that won’t share your data with third parties. Moreover, it works hard to accelerate any business process by implementing generative AI across every function, such as when building custom apps or jump-starting content creation. 

“Writer helps me outline and plan blog posts quite easily. [...] With Writer, I can develop content efficiently and use my extra time to focus on more strategic work (content planning and marketing strategy, etc.).” 

Top features

• Recaps: You can upload a transcript or a recording of your meeting and Writer will uncover the key takeaways that’ll help you enhance your operations.
• Image analyzer: If you want to generate content based on an image, you can do so with Writer. Just upload it and ask your questions. 
• FAQ generator: FAQs are important for providing valuable information and improving customer experience. Use Writer to generate answers to FAQs. 

Use cases

Writer is suitable for the following industries: financial services, healthcare and life sciences, e-commerce and retail, and technology. 

11. Wordtune

Wordtune is a free AI writing assistant that helps you write high-quality copy and offers suggestions on how to write better, clearer, and more compelling content. 

Source: G2

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This particular AI content generator uses generative AI to rephrase sentences in various tones, but it can also create sentences and entire paragraphs from scratch. 

You can use Wordtune for a wide range of use cases, including writing personal emails, creating briefs for clients, or exchanging private messages with friends. 

“Super easy to use. Provides multiple, accurate suggestions. [...] I use it on a daily basis to get realistic suggestions on the content that I write.” 

Top features

• Grammar checker: Wordtune corrects your spelling, improves your grammar, and makes sure your words flow fluently. 
• Rewrite: Perfect your writing and ensure the content you create delivers the right message by paraphrasing messages, articles, etc. 
• Summarize: Wordtune helps enhance readability and reduce reading time by summarizing long-form content, helping you work more efficiently. 

Use cases

Wordtune is great for writers and businesses that want to post high-quality content. 

12. LongShot AI

LongShot AI is a copywriting tool that aids teams in creating long-form and accurate content in your brand style and integrated with your company knowledge. 

Source: G2

With this useful tool, you can plan, generate, and optimize content that resonates with your audience. Plus, all of the content LongShot generates is factually accurate, ensuring that your writing builds authority and credibility. 

LongShot also integrates with a variety of your favorite tools like WordPress, Medium, HubSpot, etc.  

“One of the standout aspects of LongShot is its intuitive user interface. Navigating through the software was a breeze, and I appreciated how well-organized and user-friendly it was.” 

Top features

• FactGPT: LongShot AI helps you generate engaging content without wasting time searching for the right idea. With this content generator, you can get fresh content on various topics. 
• Accurate content: This tool has a useful fact-checking functionality that ensures your content is backed by credible sources and up-to-date information. 
• Auto blog workflows: You can create long-form content with pre-made templates and automated workflows.  

Use cases

LongShot AI is best suited for financial services blogs, student essays, and blog templates. 

13. Grammarly 

Grammarly is a writing assistant that uses AI to improve everyday writing, whether at work, at school, or for personal use. 

Source: Grammarly

Grammarly acts as your writing partner that helps you find your words to get your point across faster. It even offers personalized suggestions on how to improve the tone of your writing so it fits the target audience. 

With a single click, you can write professional and clear text for the right context, without switching apps or repetitive copying and pasting. 

“Grammarly is very useful to help catch silly errors, analyze tone, and provide a second set of eyes on anything you’re writing. You can’t always ask a coworker, spouse, etc., but Grammarly is always there.”

Top features

• Correctness: Grammarly catches typos and missing punctuation before it’s too late, and makes sure your words flow seamlessly. 
• Tone suggestions: To impress your readers, Grammarly makes sure to adjust the mood and tone of your writing without changing the meaning of your words. 
• Full-sentence rewrites: Does your text sound too complex? Not to worry — Grammarly makes your content easier to digest for your readers. 

Use cases

Grammarly is suitable for everyone, whether that’s at work or school. The Business plan is built for companies, enterprises, and teams of all sizes.  

14. Scalenut

Scalenut is an AI-powered content marketing platform with a strong focus on SEO and driving more organic traffic to your website. 

Source: G2

In this comprehensive tool, you have all the functionality you need to plan, research, and create high-performing content at scale. You can easily craft factually correct content in five easy steps, while also getting the insights you need to outperform your competitors. 

“It is a content writing software with everything you need to build in with respect to SEO, keyword research, NLP words, page optimization, and many more aspects that are important to write a good article…” 

Top features

• Keyword planner: With Scalenut, you can discover powerful keywords that improve your content strategy and drive more organic traffic. 
• NLP terms: Through NLP analysis, it’s easier to optimize your content and start ranking in search engines. 
• Content optimizer: Reach maximum SEO performance with Scalenut by improving your SEO score and outranking your rivals. 

Use cases

Scalenut is for industries such as retail, technology, healthcare, travel, and finance, and is suitable for SEO strategists, content creators, executives, and agencies. 

15. QuillBot

QuillBot is a paraphrasing tool that has a suite of features, such as an AI writing assistant, plagiarism and grammar checker, etc., to take your writing skills to new heights. 

Source: QuillBot

From brainstorming to the final draft, QuillBot makes sure that you write flawless content. It fixes grammar, spelling, and punctuation mistakes, and explains why they’re considered errors. 

Moreover, QuillBot can detect tones and offer suggestions on how to improve readability. 

“I use QuillBot for paraphrasing all [types] of content easily. [...] Plus, QuillBot’s Chrome extension is now making my work easier because I can open its sidebar [while] remaining on a webpage.” 

Top features

• Customization: QuillBot allows you to select how much you want it to change the vocabulary of your text or how creative you want it to be in its suggestions. 
• Integrations: You can use QuillBot with all your favorite writing tools like Gmail, Docs, Chrome, Word, etc. 
• Paraphrasing modes: QuillBot offers nine pre-defined modes to choose from, such as fluency, creative, shorten, academic, and more. 

Use cases

QuillBot is used by all kinds of businesses, from freelancers to large enterprises. 

What Features to Look For in AI Writing Tools?

Before starting your selection process, you need to draft a list of must-have features. Here are our suggestions: 

• Multiple writing styles: One of the most important features of an AI writing tool is that it adapts to the specific requirements of the content type. What this means is that it can switch between styles and write anything from short stories to technical white papers easily. 
• NLP capabilities: Do you want your AI-generated content to sound like a human? NLP makes that happen. The more sophisticated this capability is, the more human-like text the AI writing tool will produce. So, look for platforms that offer relevant suggestions and corrections to make sure your content flows smoothly and appeals to your target audience. 
• SEO optimization: The purpose of your content is to drive traffic to your website. Which means that your AI writing tool shouldn’t create content just for the sake of it. An AI writing solution with built-in SEO features can help you identify relevant keywords and even analyze your competition so you can create content that ranks high in search engine results. 
• User-friendly interface: To use the AI writing tool to its full potential, it’s best to have an intuitive user interface that makes it easy to create content. Instead of trying to make sense of complicated menus and settings, you can focus on generating the content you need. 
• Collaboration functions: Real-time editing, commenting, and even version control are some of the features that streamline the review and editing process. They allow editors, content managers, and writers to collaborate on the same doc more efficiently. 

If you’re still not convinced that you need an AI writing tool in your life, then maybe looking at the benefits will change your mind. 

What are the Benefits of Using AI Writing Software?

According to Deloitte, 94% of business executives believe that AI is the key to success in the future. Ever wonder why? Well, AI text generators yield the following advantages: 

• They boost productivity: One of the most important benefits of AI writing tools is that it helps improve employee productivity. Since the AI tools take care of researching keywords and writing the outline of the text, human employees can focus on other strategic and vital tasks. 
• They save time: Manually researching topics, coming up with ideas, and writing the text takes a lot of time for a human writer. An AI writing tool can do that quicker; in a few minutes rather than hours, which saves you a lot of time. However, you should still double-check the content to ensure it’s accurate and factually correct. 
• They produce high-quality content: Through NLP, AI writing platforms can generate compelling and engaging content. Some even offer suggestions to improve your writing till you reach perfection, while others help make sure your content is error-free by checking grammar and spelling mistakes. 
• They reduce costs: While you still need a human eye to look over the AI-generated content, it significantly reduces the cost of hiring writers to produce the copy. It also lowers the costs associated with training people to write. 

In a nutshell, AI writing tools speed up the content creation process and enable you to focus on your business. 

The only thing left to discuss is how to choose the right AI writing tool for your needs. We can talk about that in the next section. 

How to Choose the Best AI Writing Software for Your Needs

It’s not that complicated to choose an AI writing tool. However, there are a few things to consider, such as: 

• Why you need this software: The first and most important step is to think about your needs. What are you trying to achieve with AI writing software? Is it to increase how many posts you produce a month? Or is it to refine your writing skills? Look for tools that fulfill that purpose. 
• Your control over output: Select a tool that gives you control over the tone, writing style, language, etc. of the content you create. This allows you to generate content quickly and easily. 
• The software’s features: After identifying your goals and needs, try to find solutions that only focus on these objectives. If you want to refine your writing, you probably won’t need a tool that summarizes your content. Always check your list of must-have features and compare it to your options. 
• Integrations: To make your life easier, look for tools that integrate with your existing systems. This lets you create content without switching apps, which increases efficiency and productivity. 
• Pricing: While some AI writing tools are free to use, you might be tempted to invest in a paid plan. In this case, compare the pricing of the tools with each other and see which offers more value at a lower price. It all depends on your budget, so make sure you don’t pay for features that you don’t need. 

There are many different AI writing software solutions for different use cases, such as language translation, content summarization, academic and creative writing, copywriting, etc. 

Aaand done! This is all you need to know about AI writing tools. Let’s wrap it up. 

The Bottom Line

Have you chosen your AI writing tool yet? If not, don’t worry. There’s still time for you to think about your needs and which platform fits them. 

But one option stands out from all the others on this list — and that is Guru. 

Guru’s AI assistant enhances, summarizes, and streamlines your content creation. With this tool, you can easily fix your mistakes, instantly summarize lengthy docs, and automatically boost your knowledge to make your content as impactful as possible.

Want to try it? Sign up for Guru now to take content creation to new heights. 

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