Поскольку искусственный интеллект является единственным источником правды для организаций в области маркетинга и креативных услуг
Guru объединяет ваши брендовые стандарты, креативные активы, медиа-контакты и многое другое, сочетая корпоративный AI поиск, интранет и вики — предоставляя маркетинговым менеджерам, креативным директорам и PR-специалистам мгновенный и надежный доступ к тому, что им нужно ежедневно, и предоставляя данные для оптимизации работы кампаний.
С помощью Guru маркетинговые и креативные команды могут получать мгновенные ответы, когда они связывают свои стандарты бренда, креативные брифы, шаблоны пресс-релизов и бесчисленные другие активы — позволяя сотрудникам самостоятельно получать информацию и работать более эффективно.
Key capabilities for marketing and creative services
Instant, trusted AI answers to creative and brand-related questions
Designers and marketers get quality brand guidance the moment they need it, reducing interruptions and improving work. Answers are sourced from connected apps and surfaced directly in your workflow so the knowledge your team needs to do their job is always available in the tools they’re already using.
Centralized brand guidelines and assets
Document and distribute definitive, verified brand guidelines and assets to your team, from art and copy guardrails to marketing tool best practices.
Secure automation and creative oversight for brand integrity
Guru uses smart automation to draft docs and identify gaps and duplicate content, then taps into your top creators and marketers to verify accuracy, leveraging both AI and experts to maintain a trusted single source of truth.
Get instant AI Answers from your content
Keep tabs on what your team is searching for with expert review
Write like a pro with AI-powered content assist
Add trust to your company knowledge with verification
Proactively push relevant info where it’s needed with knowledge triggers
Send critical updates that can’t be missed with announcements
Unlock potential across your marketing and creative services roles
Marketing Managers
- Access the latest brand standards and assets when needed
- Reduce time spent managing creative reviews and approvals
- Identify and replicate successful messaging frameworks
Creative Directors
- Onboard new team members faster with centralized design and copy documentation
- Document creative rationale and get stakeholder feedback easily
- Make it easy to maintain brand consistency everywhere
PR Specialists
- Streamline executive reviews of press releases and content
- Document and reuse proven messaging tailored for specific initiatives
- Automate coverage reporting to demonstrate PR impact
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