Out of all the generative AI solutions out there, you probably have your eyes on Jasper AI. But what makes it such a good platform, one that leads the AI content creation market and continues to dazzle so many people? This is what this guide is trying to answer. 

In the world of artificial intelligence (AI), there are plenty of powerful apps that help businesses automate their workflows, from brainstorming ideas to writing content. 

Such a solution is Jasper AI — a popular AI writing tool that revolutionizes the way people create content. In fact, according to a study, over half (52.6%) of respondents today use generative AI, ChatGPT, CopyAI, and Jasper being the most popular options. 

But do you really know how to use Jasper effectively? What exactly is it and what are its benefits? 

Well, that’s why you’re here. In this guide, discover why Jasper AI is such a good option for so many businesses, learn how to get started with it, and find out its pros and cons. 

What is Jasper AI?

Jasper AI is your artificial intelligence copilot, allowing teams of various sizes to create high-quality content using simple inputs. 

In a nutshell, you write a description of what you want Jasper to create (from marketing copy to product descriptions to blog posts), select the tone of voice, and voila! 🪄

The AI writing tool will generate the content you desire. 

It’s a tool you generally use to go from idea to execution faster, empowering your marketing strategy. Since it uses advanced AI language models, Jasper can offer powerful and relevant suggestions that give you the best results and an ace against your rivals. 

Jasper, affordable and easy to use (which you’ll see later in the article), is suitable for teams of all sizes in industries like healthcare, insurance, real estate, etc. 

But how do you get started with it? Let’s go through each step next. 

How to Get Started With Jasper AI

Joining the Jasper AI fam is not rocket science. You follow three simple steps: 

1. Create an account

Naturally, everything starts with an account. 

So, to access Jasper’s services, you need to create your account. Be aware that, even if this AI writing assistant has a free trial, you’ll need to choose a paid plan to start using it (more on these subscriptions later). 

But we’re getting ahead of ourselves. Signing up for Jasper is simple.

First, you must navigate to its homepage. And click the Log In button in the top right corner. 

You can click the Sign up button from down below or sign in with Google. If you don’t already have an account, it’ll redirect you to the steps you need to take to create a new profile. 

After answering a few questions about your business and its needs, you can select your desired plan. Then, enter your card details and you’ll gain access to your Jasper account. 

2. Learn the interface

When you enter your Jasper account, you’ll meet its intuitive user interface and dashboard: 

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From here, you can easily navigate through the app, as Jasper has a simple workflow. You can start creating the content you want directly from the dashboard, whether that’s a blog post outline or social media post. Or view your recently generated content. 

But you can also start a marketing campaign, chat with Jasper AI, generate images, and set your brand voice. 

Speaking of which…

3. Customize your brand voice

One of Jasper AI’s main features is its ability to set the tone of voice for your generated content. 

This handy functionality lets you customize the AI assistant however you want, allowing it to write in your tone of voice. As a result, all your marketing materials will be consistent across all channels. 

To get started, you simply need to navigate to Brand Voice and import your content, whether it’s company, product, or customer information like FAQs, return policies, or other forms of content you think are relevant. 

You can do so by writing or copying text, uploading a file, or entering a URL. 

Jasper will analyze your style and tone and will apply what it learned to the content you create. You’ll be amazed at how accurate it is — it’ll sound just like you. 

That’s all; you’re now an expert at getting started with Jasper. 

Next, let’s talk about its top features. 

What are Jasper AI’s Top 10 Features?

With Jasper AI’s revenue projected to reach $88 million in 2024, it makes you wonder, what exactly makes it special? Maybe looking at its top 10 features will answer this question.  

Let’s go ahead and see what Jasper AI can do. 

Templates

We all have writer’s block from time to time, rendering us unable to come up with new topic ideas. Or, you might have a clue about your next ad copy, but you don’t know where to start. 

This is where Jasper’s templates come in handy. 

You have over 50 custom and dynamic templates for all types of content and marketing campaigns, including email subject lines, LinkedIn posts, product descriptions, etc. Jasper knows what to write for each marketing campaign, ensuring the new content is always accurate. 

Plus, the AI-powered tool gives you the ability to personalize the templates to fit your specific needs. In 30+ languages, no less. As a result, you automate the creation process and build more efficient workflows. 

Brand voice

We’ve touched upon this point before, but it’s too good a feature to pass up. Jasper’s brand voice is what truly makes the tool unique, as it makes sure your company’s tone and voice, identity, and style align with all the content Jasper creates for you. 

All you need to do is upload company knowledge that teaches Jasper about your style guide, products and services, and company facts. The solution can even analyze your website to learn more about how you write. 

After identifying your content’s tone (e.g., casual and friendly) Jasper AI will write in your voice. As a result, you always stay on-brand and ensure all your content aligns with your brand’s tone. 

Document editor

Jasper also gives you the freedom to write your own content, although it’s always there to assist you if needed. You can ask the assistant to draft the entire blog post from scratch or use multiple inputs to create subheadings. 

It’s simple and intuitive to use the document editor, as it has all the familiar writing tools like bold, italic, and underline. However, Jasper also gives you the ability to add headings, bullet points, tables, or links, and move the text however you want. 

In a nutshell, you can create content using pre-made templates (which you can also edit) or through this free-form editor (known as Boss Mode). 

Plagiarism checker

Plagiarism is a serious issue that could compromise your brand’s integrity and reputation. With the rise of artificial intelligence (by 2026, 90% of online content will be AI-generated) companies worry that their content is not original or they don’t know where it comes from. 

To make sure the content you generate with Jasper is original and not stolen from other sources, you can use its integrated plagiarism detector. 

Powered by Copyscape (an advanced plagiarism detection system), the Jasper plagiarism checker analyzes your documents and compares them with other text online. When done, Jasper shows you what percentage of the text comes from other sources. 

Be mindful, though, that plagiarism detection is an add-on, meaning that you’ll have to pay each time you want to perform a check. The price starts at $0.3 for the first 200 words and $0.1 for each additional 100 words. 

SEO capabilities

It does come at an extra cost, but Jasper integrates with Surfer SEO to help you optimize your content. The goal of this powerful combination is to make sure your content reaches top search rankings, which brings in more visitors. 

In this SEO mode, you’ll see Surfer’s analysis directly in the document editor as you’re writing the text, which makes it easy to adjust the content by adding more relevant keywords to your topic. 

Moreover, Jasper makes recommendations based on your best-performing content, your data, and past performance. As a result, you not only improve your outcomes but create content your audience likes. 

Jasper Chat 

Jasper Chat is an AI chatbot similar to ChatGPT. 

Interacting and chatting with it will feel like talking to a friend, and you’ll be amazed how human it feels. It can clearly understand your intent and provide the appropriate response to your query. 

You can ask Jasper Chat anything, from generating content to revising your text to telling you a joke. Moreover, Jasper Chat can share its opinions about certain topics and give you feedback on something. 

How is Jasper Chat so effective? Because it learned from billions of online sources, such as videos, articles, and forums. As a result, Jasper Chat can converse about anything. 

Moreover, it has a simple and intuitive interface that makes it easy to start a conversation, without being overwhelming. 

Product descriptions

Jasper AI specializes in content generation for all kinds of content, including product descriptions. With a quick prompt, you can ask Jasper to generate a description for a product, focusing on its vital features and benefits. You can trust Jasper to write engaging descriptions that make the product attractive to your target audience. 

It’s a feature useful for marketers who want to describe their products in a unique way, giving users a fresh perspective on them.

Besides, you can write quick product descriptions directly into your content workflow using your browser extension. You have the option to use either the Microsoft Edge or Google Chrome extension, as you wish. 

Recipes

One of Jasper AI’s latest features is its “recipes.” And nope, it’s not about food. 

“Recipes” are actually pre-built workflows that act as a template for creating content even faster and in large numbers. Basically, if you need to create 10 social media posts a week, Jasper can meet this quota easily by automating this repeatable process. 

Think of it like an actual recipe, but instead of instructions, you have Jasper Commands that you run in an order. For example, if you want to write a blog post, the commands might look something like this: 

• Write a brief about [Topic].
• Write an intro paragraph. 
• Write a post outline. 
• Write about [Subheading].
• Write about [Subheading].
• Write an outro. 

Easy! Besides, you don’t need to write it on your own (although you can do so and later share it with the community). There are plenty of recipes created by other marketing experts you can use to optimize your workflows. 

AI image generator

You have your content — it’s neatly written and you’re sure it’ll make waves. But you feel like something is missing. You have no clue what, however. 

We can guess what it is: it’s an image. But you don’t always have the time to search for the right one. Luckily, Jasper can help you in this area, as it can create AI-generated art with a single prompt. 

To get started, you simply need to describe what you’re looking for, going into details. Expand your ideas further by adding the mood and artistic inspiration (if any) for the image. 

Using DALL-E 2, Jasper will create the high-resolution and royalty-free image you desire. It works on any platform (it’s even good for print). But if you have no clue what you want, don’t worry. You can start with a template of a style you like. 

So, get creative! 

Guru integration

There’s only one way to build powerful workflows (and it’s surely something you want): by integrating Guru with Jasper. 

Guru is a powerful and robust AI-based enterprise search, intranet, and wiki tool that connects all your apps, docs, and chats. No matter where your team is and what tools they’re using, you can search for whatever you want and need without constantly switching tabs. 

Together with Jasper, you have the recipe for success. It’s easy to search for what you need, when you need it most, and automate tasks that otherwise take a lot of time. 

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And these are all of Jasper’s features! Intrigued? Don’t worry, we’re not done yet. 

Let’s discover the pros and cons of using Jasper AI. 

What are the Pros and Cons of Jasper AI?

Okay, you know what this AI software is, how to get started with it, and its many many useful features. What else is there? 

Well, like anything in life, Jasper has its good and bad sides. Let’s look at the bright side of things first… 

Jasper AI pros

• Saves time — Researching your topic and writing the content from scratch takes a lot of time. Time you can’t afford to waste. Jasper AI is your lifesaver, able to generate different types of content easily and at scale. Moreover, you spend less time fact-checking as Jasper’s content is usually pretty accurate. 
• Streamlines content creation — Since Jasper AI can craft new content in a few minutes, it’s easy to churn out content at a fast pace. And you don’t even need to write your blog post from scratch; Jasper AI has recipes and templates that automate the content production process so you can focus on building relationships with customers. 
• Enables flexibility — Jasper AI is flexible, meaning that you can craft anything from blog posts to landing pages to Facebook ads. It’s a tool that supercharges your marketing and content strategy and can meet your needs easily. Plus, it has an easy-to-use interface. Even if you don’t know how to use it and might be overwhelmed by its features, Jasper has clear labels to help you figure it out. 

Now, let’s switch to the bad…

Jasper AI cons

• No offline use — Might be a big ‘no-no’ for many business owners, but yes, Jasper has no offline mode, meaning you always need an Internet connection to use it. 
• Add-on fees — We’re not gonna lie, Jasper AI is not a tool for every budget. It has pricey subscription plans and, even if you could afford it, you still have to pay for specific add-ons, like the plagiarism checker. 
• Requires research — Jasper might give you content from multiple sources, but it doesn't always write facts. Think of Jasper more as an assistant than a writer, so take what it generates with a grain of salt. 

In the next section, let’s learn how to use Jasper to create different types of content. 

How to Use Jasper AI for Content Creation

If you don’t know how to use this AI tool, don’t worry. 

In the following paragraphs, we’ll go through the process of creating popular types of content step-by-step. 

Creating long-form content

Log in to your account or create one if you don’t have it yet. 

From the main dashboard, click the big purple “Create content” button in the left menu. A pop-up will appear on your screen, where you can select whether you want to create a new document or campaign. 

You can also select if you want to create a type of content using templates. 

After selecting what you want, a new tab will appear with the document editor. 

On the left, you have the templates menu where you can select the type of content you want and start from there. Or simply click the + button in the middle of your document to ask Jasper to start writing. 

Creating marketing emails

Creating marketing emails follows the same process as the long-form content. From your dashboard, select the “Create content” button and type “email” in the search bar.

Let’s say we want to create an email ad. Click on the right section and a new tab will open with the respective template. 

After entering the target audience, product, and call to action, click the “Generate now” button. Jasper will get to work and generate an outline for your email. 

Creating social media content

Again, from the dashboard, select the “Create content” button, but this time choose “Create a social media post” from the menu. 

In the new tab, look at the “Categories” section in the left menu and click on the “Social Media” category. 

A sub-menu will open filled with different social media post types. Choose the one that you want and start writing! 

Creating digital ads

To create digital ads for radio, print, LinkedIn, or video, follow the same steps as when creating social media posts. 

Click “Create content” then select “Create a social media post.” But, instead of selecting “Social Media,” choose “Advertising.” 

The sub-menu will display an array of advertisements you can create, varying from display to print to social media ads. 

Select the category you want to craft, put the right inputs, and click on the “Generate now” button to quickly create an engaging ad. 

See how easy it is to use Jasper AI? But before any big decision, you need to know all the facts. And that includes pricing, too. 

What are the Jasper AI Pricing Plans?

Jasper has three pricing plans with both yearly and monthly payments. 

If you want to get a feel of the product first, you can sign up for a 7-day free trial before opting for one of the paid plans. Be aware that you’ll have to enter your credit card for this (it will charge you after seven days) and you’ll only get access to basic functionalities, such as templates, workflows, and campaigns. 

If you’re ready to invest, you can choose one of the Creator, Pro, or Business plans. 

• The Creator plan costs $49 per month/seat and includes 1 user seat, 1 brand voice, and access to SEO mode.
• For more advanced features, you can opt for the Pro plan, which offers more seats and brand voices, 10 knowledge assets, access to Jasper Art, and 3 instant campaigns. It starts at $69 per month/seat. 
• Big businesses that need unlimited feature usage, performance insights, and document collaboration can opt for the Business plan. There’s no set pricing for this plan and you’ll have to contact Jasper’s support team to get an accurate evaluation. 

But who exactly is Jasper for? Moving forward, let’s make this point clear. 

Who is Jasper AI for?

Jasper AI is for everyone. It has the flexibility and versatility necessary to suit a wide range of users, varying from small businesses to content writers to bloggers to marketers.

And the numbers don’t lie: Jasper servers over 100K business customers as of February 2024, including Hubspot and Wayfair. Which says something about how effective Jasper is and how easily it serves different types of teams. 

What’s not to like? Jasper helps businesses generate various content types, from product descriptions to advertisements, which saves a lot of time. Plus, the content it generates has the same brand voice, ensuring that it always aligns with your brand’s identity and voice. 

Jasper AI is also useful for generating ideas and creating engaging outlines, making it an ideal solution for juggling multiple campaigns at the same time. 

That’s all fine and dandy, but what do users really think about it? Find out in the next section. 

What Do Users Have to Say About Jasper AI?

Is Jasper AI that good? Has it changed people’s lives? Well, there’s only one way to find out and that is by checking Jasper AI reviews. 

Let’s see what they have to say about it (includes both positive and negative opinions): 

G2 Score: 4.7 / 5 stars (1,242 reviews)

• “Jasper comes with over 50 templates, so everything in content creation gets covered. Honestly, templates are the best feature. [...] Within the template, you can still fine-tune the style and prompt to get a decent output.” – Peter E. 
• “Jasper is an excellent AI that will produce informative writing. [...] The speed at which tasks may be completed is simply outstanding once you learn how to align Jasper with your goals.” – Aniket L. 
• “Jasper AI’s output often felt generic and lacked the creativity and nuance I’ve come to expect from AI writing tools.” – Verified user
• “Billing is a nightmare when you need to cancel. Functionalities were suspiciously removed when I tried to cancel my account. I was unable to even view how many credits I had left or previous invoices.” – Michael P. 

With this said, let’s draw our conclusions. 

The Bottom Line

Are you ready to try Jasper? After finding out everything you need to know about it and how it can help you streamline the content creation process, it’s definitely worth checking out. 

But if you decide to invest in it, take Guru along with you.

Together, this powerful combo can make your team even more productive and time-efficient. 

Why not try Guru first? Sign up today to discover a new way to optimize your business. 

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