How Rev Ops Drives Customer Experience and Loyalty at Splash

The customer journey starts with sales and touches success, support, and many other teams along the way. But often the pass-offs between departments are disjointed and repetitive, causing delays and detours that frustrate customers and result in lost revenue. That's where Revenue Operations comes in.

Splash has developed a Rev Ops function to deliver more ROI for its customer-facing teams. By prioritizing customer experience, Splash leverages Rev Ops to empower its sales, success, and support teams – or as we say at Guru, the Revenue Team – to drive revenue and ensure customer loyalty.

Watch my discussion with Will Foley, Director of Revenue Operations at Splash, to learn more about what Rev Ops entails and how to measure its impact: